The History Of Indian Advertising In Ten-And-A-Half Chapters
- Author: Ritu Singh
- Publisher: Hachette
- ISBN: 9789391028558
In the last hundred-odd years, advertising in India has given us life-altering stuff.
It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian – as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies.
In A History of Indian Advertising in Ten-and-a-half Chapters, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages – the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.