Blue Ocean Strategy
Rs. 1,499.00
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Blue Ocean Strategy
Author: W. Chan Kim
Publisher: Harvard Business press
ISBN: 9781625274496
Rs. 1,499.00
Taxes included.
Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Tagged with: economics / international / nonfiction / W. Chan Kim