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Blue Ocean Strategy

Blue Ocean Strategy

  • Author: W. Chan Kim
  • Publisher: Harvard Business press
  • ISBN: 9781625274496
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Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

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business / economics / nonfiction / W. Chan Kim /