New Kings of the World
- Author: Fatima Bhutto
- Publisher: Aleph
- ISBN: 9789388292894
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Rs. 499.00
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There is a vast cultural movement emerging from beyond the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood, McDonald’s, and blue jeans. This is a book about these new arbiters of mass culture arising from the East―India’s Bollywood films, Turkish soap opera, or dizi, and South Korean pop music. Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global pop culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges.
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