DesignUp Deconstruct
DesignUp Deconstruct
DesignUp Deconstruct
DesignUp Deconstruct
DesignUp Deconstruct
DesignUp Deconstruct

DesignUp Deconstruct

  • Author: (Ed) Jay Dutta, Rasagy Sharma, Ripul Kumar
  • Publisher: DesignUp Conference
  • ISBN:
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The DeConstruct Report is based on an extensive study of the Design-In-Tech industry in India and SE Asia - commissioned by DesignUp in 2019. Uncover the past, reflect on the present and discover the future of Design within early stage startups to software giants. The patterns from the research findings are presented in over 30 beautifully detailed charts - augmented by first person accounts from multiple industry leaders across Product and Service companies. Discover barriers to success, emerging skills, trends and more. Though an industry report - this volume is anything but the pedantic tome.

In their foreword, Daniel Burka and Padmini Ray Murray, say that “this project is another way of sharing transparency in our community. It shines a light in the fog to give us all perspective.”