The Great Indian Brain Rot

Anurag unpacks the bizarre world of ‘cringe’ creators and the raw economics of virality.
He writes of the relentless influencer hustle and the unsettling rise of fake followers,
and mines through the toxic digital kurukshetra of online hate and the bewildering quest
of young millennial Indians for love via screens in the age of cheap 5G data.

Determinedly exploring our profound loneliness despite being hyper-connected and
exposing the caste and class politics behind our collective online ‘brain rot’, Anurag taps
into a nation in churn.

Through incisive commentary, personal anecdotes and a distinctly Indian wit, these
essays challenge readers to question the true cost of ‘free’ social media, the dodgy trail
of propaganda and the silent battles fought by those striving for authenticity amidst the
relentless digital cacophony.

This collection is a necessary, thought-provoking and laugh-out-loud funny guide for anyone
grappling with the glorious, infuriating and often nonsensical reality of India’s online existence.