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Predictably Irrational

Predictably Irrational

  • Author: Dan Ariely
  • Publisher: HarperCollins
  • ISBN: 9780007368549
Rs. 450.00 Rs. 0.00
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Why do our headaches persist after taking a cheap painkiller but disappear when we take a more expensive one? Why does recalling the Ten Commandments reduce our tendency to he, even when we couldn't possibly be caught? Why do we splurge on an expensive meal but cut out vouchers to save twenty-five pence on a tin of soup? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? From paying for coffee to losing weight, and buying a car to choosing a romantic partner, ArieIy explains how to break through these systematic patterns of thought to make better, more financially sound, decisions. Predictably Irrational is not simply a fascinating read; it has the power to change the way we interact with the world - one small decision at a time.

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Dan Ariely / economics and business / international / nonfiction / self help / wellbeing /