{"product_id":"the-price-of-pretty","title":"The Price of Pretty","description":"\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003e\u003cstrong\u003eToo thin or not thin enough? ‘Had too much work done’, or ‘Brave for your age’? Frivolously vain or letting yourself go?\u003c\/strong\u003e Today’s unrelenting beauty standards tell women that our worth is conditional; that we aren’t good enough as we are. We fix and filter, tweak and tone, erasing ourselves to reach the ever-shifting goal of perfection.\u003cbr\u003e\u003cbr\u003eIn \u003cem\u003eThe Price of Pretty\u003c\/em\u003e, \u003cem\u003eSunday Times \u003c\/em\u003ebestselling author and podcaster Alex Light investigates the forces behind today’s beauty dystopia. From the rise of new technologies and treatments framed as ‘self-care’ and the industries profiting from our insecurities, to the toxic messaging passed through generations, and how we can break the cycle.\u003cbr\u003e\u003cbr\u003eWith lunchtime ‘tweakments’ on the high street, endless endorsements for weight-loss drugs, and inescapable AI images and filters, the pressure to be eternally youthful, naturally filtered and flawlessly sculpted has reached breaking point. And women are paying a high financially, physically, emotionally and mentally. Interrogating how we got here, Alex exposes the all-consuming cost of beauty and issues a clarion call for all of us to take control and fight back.\u003cbr\u003e\u003cbr\u003eBecause here’s the you were never the problem in the first place.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"HQ","offers":[{"title":"Default Title","offer_id":42453494333475,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/3607\/9395\/files\/71SVr1d9M4L._SL1500.jpg?v=1780662334","url":"https:\/\/champaca.in\/products\/the-price-of-pretty","provider":"Champaca Bookstore","version":"1.0","type":"link"}